Websuasive Buyer Map – Triggering the “Hidden Buying Criteria”

How I can help you

We work together, over a period of five weeks to create a strong audience Connection because you deeply understand their true needs, desires and triggers.

All of which will enable you to create crystal clear messaging in all of your marketing going forward – so that people think “it’s like you’re in my head, you understand me and I need you to help me!”.


  • In the first four weeks, we have an hours call where I introduce an easy to follow worksheet, which we start to work through together.
  • In weeks 2, 3 and 4 we review the previous worksheet before continuing.
  • In week 5, we review your message and marketing and how you can update it to connect with your audience.
  • Full email support in that period and for the next 60 days.


  • Why You – What unique skills do you bring
  • Different Markets – Discovering your best market to work with
  • Journey Map – The stages of their journey
  • Empathy Map – What they are thinking
  • Identity Map – Who they want to be seen as
  • Trigger Map – What will trigger action
  • Buyer Map – Pulling it all together to create a message that people sit up and listen to.

The investment for all of this is £897.

My personal guarantee: If you do not feel that you have a clearer idea of your audience or have a deep understanding of them by the end of the calls, I will give you all your money back.

What my other clients have said about working with me

As a start up business, with very little experience of marketing and web-based tools, Mark guided my thinking on the content of our website in a thoughtful and constructive manner.

Ultimately, he enabled us to craft copy which had the end user in mind and has led us to consider more widely how we project our core purpose and vision to our prospective and existing clients.

Asking challenging questions to understand our market and being a critical friend of our phrasing and images, the successful partnership has enabled us to produce an effective website which has had fantastic feedback from users.

I have been impressed by the organic nature of how it has evolved and that has been significantly led by Mark's initial production of content as well as his ongoing advice in how best to maximise our reach.

I have no hesitation in recommending Mark and you can be assured that you are in capable and passionate hands.

Jessica Abercrombie

Private Tuition, Abercrombie Academics

On my first meeting with Mark, I was fairly despondent with the lack of activity from my website. It wasn’t working for me but as Mark very gently highlighted, it didn’t tell my story or share my passion, but bombarded viewers with scientific information about how my treatments work and didn’t explain the benefits.

It is very valuable to have someone outside of your business to extract the necessary information, rather than you putting what you think they will want to know or what is important to you.

Mark showed me how he could write content that was compelling and keeps the reader wanting to find out more without being sucked into the background information.

My website went straight into what my treatments were, not who could benefit from them, so I hadn’t targeted my audience’s problem but went into a generic solution that wasn’t personalised.

I also didn’t have a strong call to action, giving viewers options of how to contact me for a chat, or even offer a free consultation, which is what I do, so it was great to get Mark’s perspective on his experience of my website from a customer viewpoint.

I had been given previous advice about getting my website to work by blogging more frequently, without changing the content, but I can see how by using Mark, it has transformed my story and message.

I would highly recommend Mark for his professionalism, his gentle nature that doesn’t criticise what you have produced and his knack of extracting your passion and story to put it into compelling words that the reader can relate to.

Tasha Ault

Alternative Health Practitioner, Alternative Pain Relief

When it comes to writing copy that's engaging and ignites a call to action from the prospect, Mark, bar none, is the master.

Because many assume that just having a website with generic content is sufficient for the prospect for it to convert...

How wrong are they!

Mark's style of copywriting takes the prospect down a specific route which inevitably leads them to want to do business with you.

I can't emphasise enough the importance of this. What's also impressive is how he does it a non-salesy, but more of an 'under the radar' approach.

This is a skill that takes years to master and Mark's style shows that he knows his stuff.

If you're at all serious about your business and it's online presence then I would highly suggest that you get Mark to write the copy for you. It will be the best investment you ever make ... plus he's a really nice guy with a great work ethic and a heart of gold.

Gareth Williams

Lead Generation Expert, The Chiropractic Agency

As the director of a business that specialises in long-term lead nurturing and customer acquisition for multi-million pound SMEs and corporates, we use Mark because he knows how to create carefully crafted, results-driven pieces of direct response marketing.

His attention to detail and ability to ask questions and dig deep into our prospective client's needs and desires means that his content grabs the attention of time-strapped decision makers. That makes it much easier for us to follow up and win the projects.

Mark is easy to work with, does what he promises and always gives his best.

The ROI is clear to measure and we have been delighted with the results.

I've personally recommended Mark to a number of my clients in the past, and I know they have been delighted with the outcomes. I look forward to working together on future projects.

Andi Catt

MD of Lead Nurturing Company, The Call Business

Mark has recently carried out some work for me by updating and refreshing my website and bringing it into 2018 requirements. He understood what I was looking for and carried the work out in a thoroughly professional way. Following on from that he explained fully what he had done and how I could move forward with my site. Also, he's been most helpful with ongoing support.
I have no hesitation in recommending Mark as a thoroughly professional person whose work is of the highest standard.
Nothing has been too much trouble for him.
Mike Goddard

Personal Trainer, Changes PFT

Lately, I have been feeling disenchanted with our ageing site, and I haven’t felt that it fully represents who we are and what we provide as a company, but I didn’t know where to start making changes.

Mark identified some areas which needed attention and made recommendations accompanied by examples of websites from other companies in the same sector as us which made it easier to envision what a remodelled website might look like.

In particular, I found it useful that the report provided both easy fixes and changes that would take a little more planning and preparation; this was excellent as it meant that we could make some changes and see the benefits and progress straight away.

I am looking forward to working more with Websuasive in the future to improve our website and ensure we don’t get left behind. Professionalism, expertise, and a personalized approach, like Mark’s, can be hard to come by nowadays.

Rupert Walmsley

Director, ITC

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